Real Estate Listings: Zillow And Yahoo Partner
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Today, Yahoo! Real Estate and Zillow announced an exclusive partnership that will offer advertisers a single channel to reach across both sites. Zillow will exclusively sell advertising to real estate agents and brokers on Yahoo! Real Estate and Zillow will supply its 4 million for-sale listings, as well as Zestimate® home values, to Yahoo! Real Estate, creating a convenient one-stop advertising solution that brings together the second- and third-largest real estate websites.
Zillow.com is now powering for-sale listings on Yahoo Real Estate and selling ads that feature real estate agents and brokers on both sites, the companies said as they flipped the switch on a partnership announced in July.
The partnership effectively doubles the exposure agents and brokers who purchase advertising from Zillow.com receive, CEO Spencer Rascoff said when the companies joined forces to create what they touted today as "the largest real estate network on the Web."
But analysts say that in deciding where their advertising dollars are best spent, real estate agents and brokers must consider more than just site traffic. They also need to consider the quality of that traffic, or "traffic engagement," and their return on investment from traffic at various sites, as some visitors may be serious buyers or sellers browsing listings while others may simply be seeking information and not in the market to buy or sell.
BHI was founded and is owned by leading U.S. homebuilders. Its flagship product, NewHomeSource.com, brings new home communities directly to consumers in one easy location. Integrating this experience with Zillow further extends the quality real estate inventory on the site, giving consumers more choices when it comes to home purchases.
SEATTLE, July 19, 2013 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate and home-related information marketplace, today announced that Bay Area Real Estate Information Services, a multiple listing service in Northern California, has joined the Zillow® Partnership Platform and will begin providing up-to-date listing data directly to the Zillow Real Estate Network.
"Zillow is a major source in providing a wide range of real estate-related information to consumers, and one used widely by the general public to find real estate for sale and the real estate professionals representing the properties. It makes perfect sense that we would work with Zillow to make sure the listings of our sellers, agents and brokers are as up to date and accurate as we can possibly make them," said BAREIS MLS CEO Jim Branscombe. "We applaud Zillow's efforts to increase accuracy of our listings, while at the same time helping to maximize the exposure of properties for sale in our region."
The Zillow Partnership Platform applies to all renewal and future MLS and broker contracts. Each real estate professional partner will have a dedicated Zillow account executive to address concerns and quickly solve problems. To learn more about the platform, email email@example.com or call 206-757-4250.
SEATTLE, June 30, 2014 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced that MLSListings Inc. of Northern California has joined the Zillow® Partnership Platform, which sends MLS data directly to Zillow as often as every 15 minutes, ensuring that current, active listings are up to date, correct and in sync with the MLS data.
MLSListings' 16,000 subscribers can now easily ensure their listings are up to date and seen across the Yahoo!®-Zillow Real Estate Network, the largest real estate network on the webi, as well as on Zillow's popular suite of mobile apps and Zillow partners AOL® Real Estate and HGTV®'s FrontDoor®. MLSListings operates in northern California, specializing in Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz counties.
Real estate agents from participating brokerages will be prominently displayed as the listing agent on all their listings, be able to receive leads directly from Zillow and have daily reporting access. Participating brokerages will receive attribution, branding and a link back to their website. To learn more about the platform, email firstname.lastname@example.org or call 206-757-4250.
MLSListings Inc is the premier Multiple Listing Service (MLS), for northern California. MLSListings is where real estate property listings originate, as the authorized trading platform for real estate professionals. Our customers are REALTORS®, brokers and agents throughout northern California. We specialize in the counties of Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz. Approximately 16,000 real estate professionals in over 6,000 firms representing 28,000 square miles conduct business utilizing our MLS platform. Because their listings originate with us, our real estate data is the most up-to-date, refreshes every five minutes, and is the most accurate available to buyers, sellers and those seeking real estate information.
SEATTLE and SUNNYVALE, Calif., Feb. 3, 2011 /PRNewswire/ -- Zillow.com® and Yahoo!® Real Estate ( ) today launched an exclusive partnership that brings together the two sites and creates the largest real estate network on the web, according to comScore® Media Metrix®(1) Zillow's sales force now sells local advertising across both sites, and the 4 million for-sale listings on Zillow now also appear on Yahoo! Real Estate. Zillow® and Yahoo! Real Estate announced plans for the partnership in July 2010.
For the first time, real estate agents have the opportunity to advertise locally on Yahoo! Real Estate, one of the largest individual real estate sites on the web, gaining access to a new set of customers and clientele. Home buyers will now have access to more local listings on Yahoo! Real Estate, along with more photographs.
"We're thrilled to be providing agents and brokers with outstanding new opportunities to extend their reach on the largest online real estate network," said Spencer Rascoff, Zillow CEO. "One phone call can now connect industry professionals to the biggest real estate network on the web. The launch of this partnership will simplify advertising decisions and bring Zillow listings to millions of additional users every month."
"This partnership brings together the scale of Yahoo!'s audience with the depth of Zillow's real estate listings," Greg Hintz, head of Yahoo! Listings, said. "No other real estate websites are better suited to bring such a vast offering to agents, brokers and advertisers."
Zillow Inc. is a real estate information company with a marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice, Zillow Mobile apps and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate websites, with nearly 16 million unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle.
In addition to Yahoo! Real Estate, Zillow and Trulia, several other leading online real estate sites have agreed to adopt the standard, including Homes.com, Homescape, Oodle, Point2 Technologies, RealEstate.com, Vast.com, and vFlyer.
SEATTLE and SUNNYVALE, Calif., July 9 /PRNewswire/ -- Two of the most popular real estate websites in the country today announced an exclusive partnership that will offer advertisers a single channel to reach across both Yahoo! Real Estate and Zillow.com® later this year. This partnership brings together the second-and third-most trafficked real estate websites(1), making this one of the most powerful and far-reaching real estate ad networks on the web. As part of the relationship, Zillow® will power all for-sale listings on Yahoo! Real Estate.
Once the integration of Zillow's more than 4 million for-sale listings is complete, home shoppers using Yahoo! Real Estate (realestate.yahoo.com) will continue to search for homes by geography, price and other criteria. The home shopping experience for Zillow's users will not change. The financial terms of the partnership were not disclosed.
Although the partnership is expected to go into effect later this year, Zillow and Yahoo! Real Estate are immediately coordinating sales efforts for the advertising network. Upon full implementation, real estate agents and brokers who advertise and place their listings on the sites will receive greater value and simplicity in several key ways.
"This new partnership between Zillow and Yahoo! Real Estate creates the opportunity for agents and brokers to reach one of the largest audiences of homebuyers online when they list a home or purchase an ad," said Spencer Rascoff, Zillow COO. "Today, Zillow offers a range of services for every stage of homeownership and we're excited to build upon our long-standing relationship with Yahoo! Real Estate and extend our leadership in the online real estate space.
"Both companies are first and foremost about serving the needs of consumers with great content and experiences," said Steve Schultz, head of Yahoo! Real Estate. "This partnership enables us together to better serve the advertising needs of real estate agents and brokers and bring highly scalable solutions to the market."
Zillow.com is an online real estate marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate Web sites, with more than 10 million unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding. 2b1af7f3a8